Think of brands like Coca-Cola, eBay, or CNN. Logotypes, which spell out the brand’s name, fit this category. These are usually logomarks- like the logos for Target and Playboy.Ī functional logo includes a symbol that represents the business. Logo Design: Symbolic vs FunctionalĪ symbolic logo uses abstract images or has no connection with the offered product or service. Read on for the pros and cons of each type. The first step is determining if you want your logo to be symbolic or functional. Many small business owners are interested in logo design but uncertain about the best logo. Logotype vs Logomark– What should small businesses opt for? Obscure brands that want to assert themselves.Inspires high recall with both text & visuals Pros and Cons of Combination Mark Logos Pros This does not affect how either element works in regard to pairing it up with other elements to form a complete logo. What is a Combination mark Logo? How to combine Logotype and Logomark? Combination logo definition:Ī combination mark is typically the initial letter of your business name used with other symbols to make a logo.Ī logotype is the text version of your logo, while a combination mark uses the company’s initial letter spelt out for branding purposes. Brands associated with powerful symbols (like masks for theatre).Brands named after animals, fruits, flowers.More at risk of looking like another brand It may or may not work on its own because it needs to be paired up with a logotype and/or combination mark. Pros and Cons of Logotype Logo What is Logomark Logo Design? Logomark definition:Ī logomark can be any symbol that communicates for you effectively. Especially well suited for finance and law concerns.If your brand name derives from a famous word, you can leverage that with a logotype.They are not suited for every occasion as they are compact.ĭon’t work for hard-to-pronounce brand names. They are compact, so they are ideal for the budget. If you are wondering what a logotype is, in simple words- it is the name of the brand or its acronym spelt out. It may or may not work best because it needs to be paired with a logomark and/or combination mark. What is Logotype Logo Design? Logotype definition:Ī brand logotype is the creative rendition of the name that you wish to represent. Since logos have to appear on various media, materials, platforms, and spaces- most brands create a combination mark logo and then use individual logotypes or logomarks as needed.Įxamples- are KFC, Lacoste, and Puma. Real Examples of Logomark Logo Type 3 Combination markĬombination marks combine both text and pictorial elements. They can be literal (like Apple) or abstract (like Nike’s swoosh).Įxamples- Pepsi, Apple, WWF. In pure form- they contain no text element. Real Examples of Logotype Logos 2 Logomark – What is a Logomark? They are the most popular type of logos.Įxamples- are Disney, HBO, and NASA. These logos are text-based and usually spell out the brand’s name or an acronym. Types of logosĭepending on whether logos use text or visuals, we can broadly categorize them into: 1 Logotype – What is a Logotype? Without much ado, let us dive right into the world of logos. This blog will discuss the different types of logos, what factors you need to keep in mind to make the right choice for your brand, and what is ideal for new or small businesses. Remember, no matter what type of logo you choose- entrust only good branding agencies like BrandLoom to design the perfect logo for you. To understand that, you have to look at different types of logos- logotype vs logomark vs combination mark. But which one will be suitable for YOUR brand? It is the symbol representing your brand and the primary visual marker that your audiences will remember you by. A good logo is essential for building any brand.
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